Virtual open day: attracting top applicants

In today's digital world, it is more important than ever to find innovative ways to approach and attract potential candidates. A virtual open day is an effective way for companies to showcase their best side to potential candidates. At a time when face-to-face meetings and events are becoming increasingly difficult to organize, a virtual open day can therefore be just the right tool to attract the attention of talented candidates.

What is a virtual open day?

Basically, it's an online event where potential applicants have the opportunity to get to know your company and learn more about open positions, work culture and career opportunities. This approach offers a great opportunity to stand out from other companies and strengthen your employer branding.

How can a virtual open day help to attract applicants? 

By giving potential applicants the opportunity to explore your company virtually, you can pique their interest and encourage them to apply for open positions. In addition, you can organize live presentations or interviews with employees to give applicants an even deeper insight into the company. Another creative approach can be to offer interactive workshops or webinars where applicants can get hands-on insights into the day-to-day work and company culture. This not only provides an opportunity to present yourself as an attractive employer, but also allows applicants to learn more about the industry and the products or services.

A virtual open day also offers the advantage that applicants from different regions or even countries can attend without being physically present. This expands the applicant pool and allows you to target talented candidates from different backgrounds.

How do you reach more applicants for your virtual event?

To maximize the effectiveness of a virtual open day, eye-catching promotion of the event is crucial. Use social media platforms such as LinkedIn to share the event and reach out directly to potential candidates. Appealing graphics or videos can generate interest and encourage participation. In addition, targeted email campaigns can be launched to inform applicants about the event. Creative and targeted advertising ensures that your event receives the desired attention and successfully appeals to potential candidates. Event advertising on your own company website is also important to increase the success of a virtual open day. Interested applicants will be made aware of the event and encouraged to take a closer look at your company. Don't forget to also personally invite your applicant pool to attend in order to reach more suitable candidates.

What happens after the event?

The aim of the virtual open day is, of course, to turn visitors into applicants for open positions. An applicant management system is an indispensable tool for making this transition smooth, as it ensures that candidates can be managed efficiently and professionally. In addition, a well-structured system makes it possible to optimize application processes and facilitate the integration of new employees. This helps to ensure that applicants get a positive impression of your company right from the start and feel that they are in good hands. This increases the chances of a successful collaboration and strengthens employer branding in the long term.

To take advantage of the momentum of the event, it is important to make contact with the participants promptly. Ideally, you should have already provided networking opportunities during the event, for example through virtual networking sessions or direct communication channels. After the event, you should thank the participants and provide them with further information, for example through follow-up emails or newsletters. Another step could be to schedule individual meetings or interviews to get to know the most promising candidates better. Use the data stored in the applicant management system to send personalized messages and keep candidates interested.

You should also provide attendees with clear next steps, such as job openings, application deadlines and how to apply. This helps to ease the transition from event participation to actual application. Regular updates and feedback are also important to keep candidates engaged throughout the application process. This shows that your company cares about applicants and is transparent about the process. By taking these measures, you ensure that the positive impressions of the virtual open day have a lasting effect and maximize the chances of successful recruitment.